Ecológico? Não desta forma.
Campaign against the usage of animal skin on mass products.
The idea is to create a bond between user and each campaign object.
By touching and interacting with them, users will discover the consequences of taking skin from any animal.
When you take a square from the poster, just take a photo to the QrCode and try to make the Origami... it´s impossible.
By unfolding it, you will be able to see what hapened to the raccoon due to skin removal.
This piece have the purpose of informing users of the animal cruelty in they daily objects.
To have a wider reach, this website have been created so any person could have a look and know how animals are treated.
To pay this campaign, this lovely teddybears were set at commercial places, to raise some funds.
Hope You Enjoy it!